CYPRESS, Calif. – (November 09, 2011) – For preferred Christie® dealer Digital Media Systems, Christie digital cinema projectors were the real “heroes” at the recent New York Comic Con convention and for a special preview of Martin Scorsese’s highly anticipated “Hugo” at Lincoln Center’s Avery Fisher Hall. The company provided powerful Christie DLP Cinema® projectors exclusively to screen the latest films for some of the world’s most demanding moviegoers.
The Jacob Javits Center hosted this year’s New York Comic Con, a convention dedicated to the die-hard fans of science fiction and super heroes. Attracting nearly 100,000 people every year, it is the second largest annual event held in the city. With so many sci-fi blockbuster films awaiting release, directors and movie companies are eager to screen their latest trailers and film clips to whet the appetites of thousands of enthusiastic fans. Digital Media Systems installed a Christie projector in the Javits event hall to light up the huge main screen located on stage, which dominated the room.
“In such a large venue, with so many discerning fans in the audience, it’s important to use the best projector available to satisfy the speakers’ and audience’s demand for the sharpest and highest quality images,” said Gregg Paliotta, president and owner of Digital Media Systems. “I use Christie projectors exclusively because they are the brightest, most reliable in the industry.”
On the other side of town that week, actors and directors flooded the city for the 2011 New York Film Festival. Digital Media Systems again “saved the day” with a Christie projector, transforming Lincoln Center’s Avery Fisher Hall from an opera hall to a cinema house in less than 48 hours. In addition to the Christie digital projector, they supplied a silver screen for optimal 3D images, draped the entire theater to improve acoustics, and built a special projection booth from scratch. Paramount Pictures financed the work in order to host a surprise preview of Academy-Award winning Director Martin Scorsese’s new film, “Hugo.” Although not yet completed, “Hugo” is Scorsese’s first 3D feature film.
The success of the screening was crucial for Paramount Pictures and Scorsese because, “There is a big push this time of year to get lots of new movies screened and checked before the holiday season,” explained Paliotta. Paramount Pictures needed the brightest projector possible to ensure that the screening would meet client and audience needs. According to Paliotta, the Christie projector “blew everyone away,” by generating the sharpest, highest quality images ever seen for 3D – pleasing its sponsors and surpassing all expectations. The audience presented Scorsese with a standing ovation.
“I have a long existing relationship with Paramount, which is distributing the film, and they asked me to set up the projection system for the movie preview. I know what Paramount likes, and I am always confident that Christie projectors will come through to satisfy my clients’ demands and even exceed their expectations. That’s why I choose Christie,” said Paliotta. “I trust Christie’s products and I believe they are the best in the industry.”
Digital Media Systems provides complete equipment and engineering support for world premiere and preview screenings. It also provides multiplex and screening room installation service and maintenance.