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CBS unveils rebranded streaming news network, updated programming slate and new look

Article posted on February 7, 2022

The streaming news platform of CBS News has launched a complete overhaul as part of an ongoing network rebranding and reorganization effort aimed at unifying national, local and digital newsgathering. 

Replacing the CBSN moniker on Jan. 24, 2022, the newly launched CBS News Streaming Network includes an expanded slate of original programming that ties into CBS segments and brands along with originating from a newly revamped, dedicated 4,000 square foot studio inside the CBS Broadcast Center.

“We’re unlocking the power of CBS News – streaming the best of our reporting and storytelling on television to viewers everywhere,” said Neeraj Khemlani, who serves as the co-president of CBS News and Stations with Wendy McMahon.

“CBS News and Stations’ local streaming channels are growing at a rapid pace and will continue this year through the significant expansion of coverage in all of our markets, giving us an additional 15,000 hours of live local news per year by the end of 2022,” said McMahon.

CBSN originally launched in 2014 as a direct-to-consumer offering and has expanded to more than 30 platforms, averaging 84.7 million streams per month in 2021.

Studio 57, which originally launched as the home for “CBS This Morning” in 2012, has been overhauled following the move of the show (which also changed its name) to Times Square to serve as the streaming network’s home. Four LED video walls and four LED columns bring the latest in display technology to the space which also includes a new header piece and lighter wood tones. 

The studio upgraded was headed by Ross Dagan, EVP of news operations and transformation for CBS News, and Rick Jefferson, SVP of CBS News operations, and their team with Jack Morton Worldwide providing the design. The set was fabricated by Showman Fabricators with lighting design by Lonni Juli with LED display technology from Planar, installed and integrated by Video Visions.

Along with the studio, the launch of CBS News Streaming Network also includes new theme music and motion graphics.

While the name “CBS News Streaming Network” is sometimes used to differentiate between the service and the news division, the service almost exclusively uses simply “CBS News” on its stream.